May
08
Adults Spend Slightly More Than Half Their Media Hours With TV
Posted in: UncategorizedNEW YORK (AdAge.com) — It seems marketers and TV executives are having a half-full, half-empty kind of argument over TV's prowess. The results of a survey on consumer media habits commissioned by the Television Bureau of Advertising show that adult consumers spend a little over half of their media hours with TV. Meanwhile, a recent survey of marketers and advertisers by the Association of National Advertisers found many were losing confidence in TV as a medium.
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