Apr 24

Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted

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Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet–and that includes some of the most controversial corners. Breitbart’s file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across…

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