Sep 10

AdRoll Rebrands as NextRoll, Promising Deeper Dives Into Data

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The ad-retargeting outfit AdRoll has rebranded as NextRoll, a tweak CEO Toby Gabriner said better encapsulates its new focus on marketing technology and data. To go with the name change, announced today, the company also revealed a new software-as-a-service offering that will allow more companies to bring NextRoll’s first-, second- and third-party data assets under…

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