Mar
09
Adnatomy: Why Carvana Took Your Mom to the Super Bowl
Posted in: UncategorizedIn a particularly celebrity-heavy Super Bowl, Carvana opted instead to use a relative unknown who nevertheless seemed somewhat familiar. And that, of course, is because the star of its ad was the Oversharing Mom. The central premise behind the spot is viewers can trust the car-buying platform to take care of their mothers. Carvana brought…
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