Aug
27
AdLedger Consortium Is Building a Tool to Protect Bidstream Data
Posted in: UncategorizedDigital advertising consortium AdLedger has a new open standard it hopes will solve some of programmatic’s ills. The nonprofit consortium has created what’s essentially an encrypted digital signature, called CryptoRTB, that can be inserted into bid requests. During a real-time ad auction, this would allow publishers to encrypt specific information, like a user’s IP address…
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