Hasta La Creative!

While big marketers such as Procter & Gamble, Mondelez and Anheuser-Busch InBev have announced longer payment terms for agencies, adland’s been divided over whether it’s really a business problem. Now there’s some evidence that smaller independent agencies, digital shops and vendors are the ones most likely to wait longer than the standard 30 days.

When the 4A’s conducted a survey of its membership last month on the topic of payment terms, nearly 100 prominent agencies responded — with the majority reporting they were paid by clients within a month’s time. Some in the industry hailed the news as a victory over clients’ attempts to defer payments and the Financial Times even published a story quoting several major ad holding firm CEOs brushing off the issue.

But given it’s only been a matter of months since some large international marketers first stated that they’d be pushing payments to four months or more, could the issue really be over?

Continue reading at AdAge.com