Hasta La Creative!

adam&eveDDB launched a new campaign for Temptations introducing the brand’s new Snacky Mouse, a toy that rewards cats for playing with it by releasing treats.

The 60-second spot “#CatVs.Mouse” likens the way cats attack the toy for their treat to boxing. Goofy cat humor, mixed in with some retro gaming references, combine for a spot seemingly designed in an attempt to go viral. Time will tell on that one, although cat humor tends to be a pretty dependable source of Internet popularity. The spot is supported by digital, PR and in-store activations, as well as Snacky Mouse Rumble, “a live animation action survival game” featured on Buzzfeed beginning today in which players attack items while avoiding bombs. It’s hard to imagine that one won’t go over well with Internet cat lovers.

Credits:

Client  Mars Petcare US

Brand  Temptations cat treats

Launch date  16 March 2015, online only

Project name: Snacky Mouse Launch – Time to play #CatVsMouse

Client:

Craig Neely – Marketing Director, Mars Petcare US

Melodie Bolin – Brand Manager, Mars Petcare US

Creative agency: adam&eveDDB

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Emer Stamp, Rick Brim

Creative Director/s: Rick Brim & Daniel Fisher

Copywriter:    Frances Leach

Art director: Christopher Bowsher

Producer: Patrick Cahill

Planner: Elaine Miller

Media agency: Digitas & Starcom US

Media planner:

Production company: Passion Pictures

Director: Tim Hope

Editor: Dan Budin

Soundtrack name and composer: “Fighter’s Heart” by IMAGEM Publishing

Post-production: Passion Pictures

Audio post-production: Clearcut Sound

Sound Design: Christopher Wilson