Hasta La Creative!

Campaign on behalf of Adam Le Adam, a charity for the Elderly, with the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. We created the arresting image of an elderly woman knitting a noose to communicate the disturbing phenomenon of elderly suicides.

“Over 50% of all suicides are committed by senior citizens”

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
Published: December, 2009