Aug 19

Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

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Measurement firms are hoping to rack up their own points in the growing world of esports advertising. A flurry of major brands have signed on for sponsoring the rapidly growing world of esports. In July, Pizza Hut, Starbucks and Snickers all announced sponsorships of the Madden NFL 20 Championship Series. Earlier this month, Honda became…

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