Jun 23

Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse

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After months of scrambling to pull back, revise, delay and cancel ad campaigns because of the Covid-19 pandemic, marketers now can put a number to the impact on their industry. The global ad industry is projected to see a 10% drop in spending this year, ending nearly a decade of growth–and abruptly ending a years-long…

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