Mar
17
Ad Spending Dropped 12% in 2009, but Things Are Looking Up
Posted in: UncategorizedNEW YORK (AdAge.com) — Overall ad spending in the U.S. fell 12.3% in 2009, according to a new report from Kantar Media, triple the rate of decline from 2008. But last year's ad-sales drop was moderated somewhat by a fourth quarter in which nearly all media improved on their performances from earlier in the year. And things seem to be looking up further still — depending on what happens with consumer spending.
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