Jan
21
Ad Results, Understanding Clients Called Key to Ad Sales
Posted in: UncategorizedNEW YORK (AdAge.com) — Some advice for media companies trying to sell ads: Promising your senior staff's full attention might not charm potential advertisers as much as you think. Ad results and other factors instead win out, according to a new Advertiser Perceptions survey of more than 1,500 digital, TV and print-media decision-makers at both clients and agencies.
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