Hasta La Creative!

Since it’s a political season, we’ve dedicated a fair bit of space here to political ads and also to what Alan Wolk calls NASCAR blindness. Wolk says, NASCAR blindness is “the strongly held belief that if no one in your little bubble of upscale artsy BoBo friends is into something, then clearly no one else is.”

It’s a topic that the daily (ad) biz picked up on, as well.

…we in advertising are supposed to know the people that we are selling to. We don’t have to be them, obviously, but we need to understand them, know what makes them tick, empathize with them to the point that we can understand them emotional hook that connects them to the brands that we are advertising for. How can we do that if we live in our hipster Manhattan (and Austin and Portland and Boston and Minneapolis…is it any surprise based on these cities that everyone in advertising is a Democrat?) worlds and disdain the rest of America that isn’t us?

Think about it honestly for a second…and yes, most people in advertising actively disdain the Wal*Mart shopping, flyover country living, openly religious people that buy most of the stuff that we sell. Just think about any briefing you have been in, think about that point where the planner starts talking about the target, and think about all of the cracks about said target that you know are coming.

Shame on them for not being upper class urban hipsters!

Well said, Mr. Biz.