Aug
11
Ad Networks Appear to Drive Down CPMs
Posted in: UncategorizedNEW YORK (AdAge.com) — There's a conflict simmering between web publishers and online ad networks — and a recent study by the Interactive Advertising Bureau and Bain Capital may exacerbate it. The research, released today, finds a link between the amount of inventory publishers release to ad networks and the price those publishers can charge when selling their own inventory directly.
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