Aug
17
Ad Making Is Not Manufacturing, It’s A Discovery Process
Posted in: UncategorizedMartin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]
The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp.
Post a Comment