Jun 30

Actually, People Are Not Delaying Their Holiday Plans. They’re Thinking About Christmas Gifts

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Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household–an audience that buys and spends more. Reach them first and you have a shot at being their first choice when it’s time to shop. And yet, for…

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