Hasta La Creative!

URL: http://case.donailtuoprofilo.it/

ActionAid is an organisation committed to many projects, like fighting hunger and poverty, but in Italy it is known primarily for the sponsoring of children. The brief was to communicate the work of ActionAid, but with a small media and production budget. The only thing we had were the stories of the people that ActionAid helps. So we spread these stories using the place where we already voice ours and other people’s stories: Facebook and Twitter. We created the Donate your Profile project. Not a fundraising campaign, but an online campaign where people can be the voice for ActionAid’s stories donating their Facebook and Twitter profile pictures, cover and wall.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Director: Federico Pepe, Stefania Siani
Deputy Creative Director: Valentina Amenta, Davide Fiori
Digital Creative Director: Andrea Jaccarino, Emanuele Viora
Artdirector: Camilla Sartor
Account: Tiziana Perotti, Lucia Scaffardi
Web Developer: Claudio Fedel, Filippo Sarzana
Social media specialist: Lucia Ferrazzano, Gianmarco Sillani
PM: Lorenzo Ferrante, Alessandro Peroncini