Aug
10
About Those Hachette Rumors …
Posted in: Uncategorized
NEW YORK (AdAge.com) — Hachette Filipacchi Media U.S., publisher of magazines including Elle and Woman's Day, recently distributed a "disclaimer" from its parent, the Lagardere Active division of Lagardere, attempting to smother the latest flare-up of a seriously distracting rumor. It holds that Lagardere wants to get Hearst to run Elle for it in the U.S., possibly so Lagardere can pull up stakes on its domestic magazine division entirely. So Advertising Age sat down with Mr. Lemarchand for an on-the-record lunch in an attempt to get the facts properly sorted.
Post a Comment