Hasta La Creative!

MINNEAPOLIS (AdAge.com) — The recent passing of broadcast-journalism giants Walter Cronkite and Don Hewitt has had many remembering the history of network news. It seems likely, however, that the two CBS News vets, who were present at the creation, would have wanted to report on its future, especially given today's news that "ABC World News Tonight" has named Diane Sawyer to take over for anchor Charlie Gibson this January. With "CBS Evening News" helmed by Katie Couric, for the first time two women will anchor network newscasts, leaving NBC's Brian Williams the sole anchorman.