May
13
ABC Only Adds Two New Shows for Fall
Posted in: Uncategorized
NEW YORK (AdAge.com) — If you liked ABC's prime-time schedule this season, chances are you'll be quite satisfied with it come the autumn. The Walt Disney network today said it would bring back most of its 2007-08 lineup and add only two new shows in the fall. ABC also unveiled what it called an "Advertising Value Index" to help marketers judge how well their ads would perform on the network.
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