May
13
ABC Building Emerging Media Labs to Track Ad Viewership
Posted in: Uncategorized
NEW YORK (AdAge.com) — Duane Varan is really starting to get around. After launching a research group at an Australian university that has been working with Microsoft, Procter & Gamble and Kraft Foods, among others, this professor who specializes in interactive TV is about to conduct experiments on ad viewership for Walt Disney's ABC and ESPN.
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