Mar 26

AB InBev Shifts Funds From Sports to the American Red Cross

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With pretty much every live sport canceled for now, AB InBev is shifting its sponsorship strategy. The world’s largest brewer is also the United States’ biggest sponsor of sports and entertainment, and with everything gone dark or digital, the company made a quick pivot. Channeling the same we’re-all-in-it-together energy that Budweiser brought to this year’s…

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