Mar 15

AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation

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AARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has come for Generation X to enter its fifth decade–and my, how the time files. The work also takes a notably different…

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