Jun
24
A Yellow Legal Pad and a Pen
Posted in: Uncategorized
Most agencies knew that the Gallo Winery was, in those days, very demanding and those that worked with the winery had their hands full. Agencies prepared expensive pitches and had strong opinions about how these new wines should be marketed. One by one, large agencies made a stand on how best to position and sell Gallo varietals. Hal Riney had a different idea on how to pitch this business.
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