Hasta La Creative!

Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B.

This is what it says:

Dude!

Did you really spend $18 million on the big game?

Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste and half the carbs of Bud Light.

A nice cold Miller Lite.

Ninety million plus people aren’t going to see this print ad, but for the hundreds of thousands who do, it’s a message that works pretty well.

The message I take away is Miller focuses on making beer while Bud prefers to make 30-second adverts meant to appeal to the frat boy within.