A ‘Millionaire’ Doesn’t Get ABC What It Did a Decade Ago


MINNEAPOLIS (AdAge.com) — Program scheduling is literally and figuratively all about timing: When to run shows, both chronologically and culturally. So given the Great Recession, the hitless, listless summer season and an Academy Award-winning movie centered on the program, the sociological stars seemed aligned for a strong return of ABC's once powerful prime-time version of "Who Wants to Be a Millionaire?"

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