Apr
03
A Digital Revolution Might Kickstart a Resurgence of TV Advertising
Posted in: UncategorizedIt all happened so fast. Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years. Meanwhile, brand owners were tempted toward digital channels by the promise of audience targeting and instant response. Digital came as a nasty…
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