A Despot King Quenches His Thirst in Peroni’s Ad for New Alcohol-Free Beer

Peroni Nastro Azzurro is the latest brand to enter the burgeoning non-alcoholic beer market. To introduce Nastro Azzurro Zero, a beer with zero alcohol but with the same taste as Peroni Nastro Azzurro, the Italian brewer has launched a comedic campaign set in a fantasy kingdom. Created by Saatchi & Saatchi Italy, the ad depicts…

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