Jul 27

A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’

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With marketers preparing for a cookie-less future in advertising, the vice president of global marketing, Paramount+ at ViacomVBS, Michael Ribero, says it is an opportunity for professionals to revisit the basics and see new businesses emerge. Seeing the rise of Over-The-Top and Connected TV, targeting has seen its various evolutions, and the disappearance of cookies…

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