Sep
23
A Consumer Insight Is an Insight, Whether It’s Hispanic or Not
Posted in: Uncategorized
Those fo us at Latino agencies find ourselves in uncharted waters. The insights we unearth today often tend to be universal human truths. That is, while they are relevant to Hispanics, non-Hispanics respond to them as well. While it would be great to have insights that are uniquely Hispanic, they are getting harder and harder to find. After all, people are people, Hispanic or not.
Post a Comment