Jan
07
A-B Primes Marketing Pump, Looks to Take Advantage of Turmoil in ’08
Posted in: UncategorizedThe new year is likely to be a volatile one for many players in the beer industry. Miller and Coors are planning to merge their U.S. operations, the leading imports are scrambling to regain lost momentum, prices will rise and commodity costs will soar. And with its own turmoil hopefully behind it, Anheuser-Busch is looking to take advantage of the situation by ramping up spending on its core brands.
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