Mar
10
A-B Joins Diageo for St. Pat’s Holiday Drive
Posted in: Uncategorized
CHICAGO (AdAge.com) — Diageo's Guinness brand has raised eyebrows with a petition-driven push to make St. Patrick's Day an official holiday. Now Diageo is getting support from an unexpected partner: Anheuser-Busch, which is planning a print and radio campaign to back Guinness' effort.
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