Hasta La Creative!

HendrixStudio is musical rehearsal studios, where young bands perfect their skills. Problem: Musicians are tired and disincentivised to rehears over and over again. The bands split up. Goal: To inspire, restore power. Insight: Their dream is to become a rock star. Idea: Inspiring brand experience at the right time: cure for tiredness + dream renewed. Solution: HendrixLiveShower – unique bathroom curtain. Bathroom is a place where people sing. We created a curtain with a microphone and a crowd of thousands fans on it. Loyal HendrixStudio customers have received the HendrixLiveShower after their rehearsals. Results: Immediate reaction amongst HendrixStudio clients. The frequency of visits by regular customers rocketed 32% up and sales increased by 41%

Advertising Agency: Twiga, Moscow, Russia
Creative Director: Anna Gladkova
Art Director: Daniil Ryabota
Copywriter: Sergey Fedorov