Hasta La Creative!

Adweek is running an article by Alex Bogusky, wherein he reflects on his welcome to the lovely hamlet of Boulderado.

When we decided to move a portion of the agency to Boulder, Colo., a very surprising thing happened: The mayor’s office asked to take a meeting.

I was excited and a bit nervous. Boulder has done an amazing job managing its growth.

Well, these people I admired so much opened the meeting with a great line — one that made me gulp. “Boulder isn’t looking for any new businesses,” they said. “We have enough and as a city we only allow 1 percent growth per year.”

Oh shit, I thought. Boulder is a closed game and they’re not going to let us play.

Then something amazing happened: They said, “But.” My heart soared like an eagle. There was still a chance. And then what they said after the “but” blew me away.

“But yours is a creative company working in the field of creativity and employing creative individuals, and that is exactly what we want to invite more of into our community.”

Oh, baby. I was home.