Sep
27
March of Dimes Raises Prematurity Awareness Post-Rebrand
Posted in: Uncategorized
NEW YORK (AdAge.com) — In an interview with Ad Age, March of Dimes marketing Senior VP Doug Staples talked about the latest campaign, for which he had a $300,000 production budget but no media-buying budget; how he measures ROI of outreach efforts; and what challenges, as well as opportunities, he has that for-profit CMOs might not.
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