Sep
23
Norway’s Tweeting Cows Pick Next Flavor for Litago Milk
Posted in: Uncategorized
LONDON (AdAge.com) — A Norwegian dairy brand has a novel approach to new-product development: A herd of 10 tweeting cows in a field will choose the next flavored-milk drink TINE launches, with input from Facebook visitors. Dairy marketer TINE and Oslo-based DIST Creative, part of Aegis Group, is promoting Litago, a flavored-milk brand popular with young people in the Nordic country.
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