Sep
08
MasterCard Consolidates Media at Universal McCann
Posted in: UncategorizedNEW YORK (AdAge.com) — MasterCard is ending its 15-year relationship with the agency that helped it launch its "Priceless" campaign, Omnicom Group's GSD&M Idea City, and consolidating its U.S. media-planning and buying business with Interpublic Group of Cos.' Universal McCann. The move unites MasterCard's creative, media, PR and digital accounts under the Interpublic umbrella.
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