Jul
23
Can Relentless LeBron James Coverage Sell a New National Sports Magazine?
Posted in: Uncategorized
NEW YORK (AdAge.com) — The Miami-based founders of The Source and Hip Hop Weekly are betting that LeBron James and his new team, the Miami Heat, will be popular enough nationally to help build a big following for their new sports magazine, which will include 20 or more pages of Heat coverage each issue.
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