Jul
12
Cybex CMO Gulko Sees Big Value in Hooking Up With ‘Biggest Loser’
Posted in: Uncategorized
NEW YORK (AdAge.com) — In an interview with Advertising Age, Cybex CMO Larry Gulko explained his rationale for "The Biggest Loser," as well as a deal to have Greg Norman become an endorser, and his general philosophy on brand partnerships.
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