Jul
12
Lee’s Push to Refashion LG as a Lifestyle Brand
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — K.S. Lee, who started his career at Procter & Gamble and was CMO at Pizza Hut Korea for four years prior to joining LG, is leveraging a growing trust in marketing at the consumer-electronics company and refashioning LG as a lifestyle brand.
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