Jun
30
Warner’s Latest Strategy Gives MTV New Clout in Online Video
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LOS ANGELES (AdAge.com) — MTV Networks may have given up on music videos as prime-time TV content years ago, but music video on the web is another story. The company has formed a new partnership with Warner Music Group that will give MTV Networks exclusive ad sales rights to the Warner music video roster of artists like Madonna, Green Day, Kid Rock, B.o.B., Metallica and others on MTV sites plus outside sites such as YouTube and the artists' own web pages.
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