Jun
28
Cadillac, Chrysler, Mazda Accounts Spin Out at Once
Posted in: Uncategorized
NEW YORK (AdAge.com) — The auto-ad business used to be known for its stability, owing to accounts with long learning curves that placed a premium on experience and scale that made it tough to shift quickly. But the tumult that's rocked the auto business has changed all that, as evidenced by three iconic auto brands representing a collective $600 million in measured media spending swapping shops or going into play just last week.
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