Increased Advertiser Interest Signals Resurgence of Big TV

NEW YORK (AdAge.com) — After spending years complaining about TV, have advertisers embarked on a new love affair with the medium? Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising, but now they are running back into Big TV's arms. And they may not want to leave its embrace.

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