May
24
How Philly Cream Cheese Gave Its Flat Sales a Kick
Posted in: Uncategorized
CHICAGO (AdAge.com) — If you're having a hard time growing sales for a mature brand, here's an idea: Give your most-loyal consumers reason to use it more. It's worked for Kraft, which has posted solid sales gains on Philadelphia Cream Cheese, a brand that had been essentially flat since 2005.
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