Mar
29
The Cost of ‘Lost’? ABC Asks $900,000 for Finale
Posted in: Uncategorized
NEW YORK (AdAge.com) — So much for "Keep it simple, stupid." ABC's "Lost" may have shed millions of viewers as the show grew increasingly complex, but the remaining fans are so intense that marketers are spending big to appear in the program's on-air farewell. The cost of a 30-second ad in the final episode of the series is coming in around a whopping $900,000, according to media buyers.
Post a Comment