Google’s Newest Search Ad Format, Loved and Hated by Brands


NEW YORK (AdAge.com) — The most significant change to Google's search ads in years could be the most controversial to the nation's biggest brands. Last fall Google rolled out the change to AdWords last Fall, a format called Ad Sitelinks, where search advertisers buying their own brand names can add additional links to a traditional search beyond a link to their homepage.

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