Mar
10
Going Green the Smart (and Legal) Way
Posted in: Uncategorized
Unless you've been living under a rock in a remote part of the ever-dwindling rain forest, marketers know that a sure-fire way to get consumers to pay more for their products is to make some "green" claims. But before jumping on the green bandwagon, it's important to do your homework. Here's what you need to know, says lawyer Randi W. Singer.
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