Mar
01
How Lionsgate Plans to Take on ‘Twitter Effect’ for ‘Kick-Ass’
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie "Kick-Ass," out April 16.
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