Mar
01
Helping Smokers Learn New Habits
Posted in: Uncategorized
With tobacco-linked disease expected to kill 6 million people worldwide in the next year, Legacy and the Ad Council are partnering with EX, a quit-smoking effort, for a campaign to help smokers "re-learn" life without cigarettes. The new campaign, created pro bono by GSD&M Idea City, is designed to supplement the current campaign by EX, which is sponsored by the National Alliance for Tobacco Cessation to help the 43 million Americans who smoke to quit.
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