Feb
22
By Creating Content, These Shops Are Creating a Legacy Beyond Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — We've written a fair amount about agencies that go from making ads to making products. It's not just digital agencies that are creating these digital products, it's shops of all sorts. Why are they doing this? Turns out there's a lot of upside, and not a whole lot of down.
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